Mickey steps in where Government fails: Greens
Greens health spokesperson, Senator Richard Di Natale, said today that Disney should be applauded for banning junk food ads from 2015 on its TV network and that the Australian government should follow suit.
“If Mickey can do it, the Australian government can,” said Senator Di Natale.
“The relentless marketing of junk food to children is contributing to a childhood obesity crisis in this country and public health groups warn that diabetes and heart disease will skyrocket in the next decade.
“Something must be done to curb the influence of junk food promotion on our kids and unfortunately self-regulation in Australia has clearly failed. The Parliament should act on this issue as part of a comprehensive approach to managing the obesity crisis in our community.
“The Greens have a bill that would ban junk food ads on TV during peak viewing times for kids and prohibit the marketing of such foods on websites geared toward children.”
The Protecting Children from Junk Food Advertising (Broadcasting and Telecommunications Amendment) Bill 2011 would ban junk food ads on commercial television from 6-9am and 4-9 pm on weekdays from 6am-12pm and 4-9pm on weekends and school holidays, as well as banning junk food ads from pay-TV services aimed at children, in line Obesity Policy Coalition recommendations.
The Obesity Policy Coalition includes the Cancer Council Victoria, Diabetes Australia - Victoria, VicHealth and the World Health Organisation Collaborating Centre on Obesity Prevention at Deakin University.
Media contact: Andrew Blyberg 0457 901 600